Marketing and Money for Small Business Owners and Consultants: Know Your Numbers

In business, whether you were a good math student or not, you must know your numbers. Follow the money trail is a common catchphrase that many consultants use in business – I don’t disagree, but I do say that there are a few sets of numbers that you need to stay on top of to be a successful business owner and consultant.

Your happiness pay

Some business owners don’t pay enough attention to this number. We’ve all read the books that tell you not to expect to make a profit in your business within the first few years. Are you kidding me? With that kind of mindset, I see many business owners not taking advantage of opportunities because they really don’t expect to profit at this time anyway.

How much money do you need to earn to be happy and live easy without feeling of stress and being overwhelmed? What’s your happiness salary figure? You can always upgrade it to the multi-million mark (or that may be your number range now). Either way, the point is to have this number.

I think it’s worth noting that economists say that a person can live comfortably without worry once they reach at least $70,000 a year. Of course, that depends on how well you manage your personal finances.

Overhead and monthly expenses

You need to figure out and know (like the back of your hand) how much money you need to bring in every month to cover your overhead expenses. Don’t skimp or underestimate in this area. It’s far better to overestimate a little to be sure that you are covered than to underestimate and fall short.

Your conversion rates

If you spoke to 100 prospects (however you communicate with prospects), how many of them would become customers? Tracking these numbers is advantageous to you because you can then set your goal to speak to 10 prospects per week – if your conversion ratio is 50 percent, then you would have 5 new customers. This helps big time with goal setting and your daily activities. Some business owners get lost in non-money-making activities because they don’t have the right goals set.

The average worth of your customer

Over a year’s time, what is the average worth of each of your customers? In other words, how much money are they likely to spend with you over the year. This is a good number to know. For instance, when working with a Gutter Cleaning Service, we determined that their average customer was worth $2,000 over a year’s time. Once we knew that number, we could then determine that we needed 125 customers to reach his quarter-million-dollar goal.

What Can You Use Hypnotherapy For?

Hypnotherapy is used by millions of people around the world and can be highly effective in helping people overcome fears, many disorders, phobias and more. This type of therapy is conducted in a clinical setting where the professional and licensed hypnotherapist relaxes the conscious mind to reach the subconscious mind.

Your subconscious mind is more acceptable to change and this is how a top hypnotherapist can help you change your behaviours and help you overcome concerns, fears and even disorders that you cannot control. So many people have been to shows where the audience has been made to go on stage and cluck like a chicken and they fear that this is what they are in for. Professional therapy focuses on you and what you need, it is very different from the entertainment side of the industry.

One of the first ways in which a hypnotherapy can help you is with environmental issues. This includes overcoming a fear of heights, maybe a fear of water or in some cases, a fear of the dark. So many people like in constant fear of many environmental things. There are those that are petrified in the event of a storm or if they even have to dip their toe in water. These are fears which can be overcome with the right help.

It’s all in finding that one specialist that you feel you can trust who can work with you, breaking down your conscious mind to reach your subconscious and then giving you suggestions that will help you manage your fears effectively moving forward.

The next type of fear or phobia you can find you can overcome with the help of a hypnotherapist is the fear of animals. So many people have a fear of snakes, spiders and even dogs. There are those that fear cats, cockroaches and more. These fears can leave a person literally paralysed due to their fear, unable to move and their heart racing.

It is useful to get help so that you are not paralysed by your fears, you can venture outdoors without being scared you meet a dog on the street or you see a spider at a friend’s house. Overcoming these fears improves quality of life now and moving forward.

Then there are the fears which do affect you every day, such as a fear of blood or injections. Having these types of fears can result in you not getting urgent treatment and this often affects those who are scared of needles, blood, dentists, hospitals and more. Getting a hypnotherapist to work with you, reach your subconscious and help you overcome your fear or at least help you deal and manage your fear can make sure you always get the medical care you need.

There is also situational fear. This type of fear is very real and can result in people not enjoying a social or professional life that they deserve. Situational fear can affect your daily life having a significantly negative impact on the quality of life you have each and every day.

Situational fear includes the fear of flying, the fear of driving and even the fear of bridges. You also find this type of fear includes the fear of going out in public, public speaking, dating or crossing the road, as an example.

A hypnotherapy can help with a variety of situations and disorders. If you suffer from irritable bowel syndrome, work related stress disorder or even general anxiety, then you will find that this type of therapy could help you overcome your stress, improve your quality of life and live your life to the fullest moving forward